Job Descriptions ≠ Job Ads
Posted on 08.01.2016
Writing a job ad that recruits the right candidates.
In order to recruit the right candidates, you need a carefully crafted job advertisement. A job description is a document that describes the responsibilities, requirements and working conditions for a position. Usually, it follows a predetermined format that’s designed to meet internal HR requirements, not to appeal to job candidates.
A job advertisement is written to attract your target candidate. Just like commercials are designed to sell a product or service to a specific demographic, your job ad should sell the position and your company to the type of person you want to hire.
Here are a few things to keep in mind when creating a job ad:
- Describe your company culture. The ideal candidate is someone who is a good fit for the company culture, so describe the culture upfront. Think about your core values and what sets your company apart from others in the industry.
- Go beyond listing job duties. Help candidates picture themselves in the role by emphasizing the impact that this position will have on the company. Illustrate the key personality traits that someone would need to be successful in the position.
- Use keywords for SEO. In order to ensure your job ad shows up in the right online searches, use specific keywords in the ad several times. This will help optimize your posting for search engines.
If you need help writing a job advertisement to recruit the right candidates, Achilles Group is here to help. Talk to one of our experienced HR professionals at 281-469-1800